Sprite has teamed up with American rapper and producer, Talib Kweli in the search for hip-hop talent in South Africa. Together with Talib, Mernoly Simba (from Masters of Rhythm), Flako (well-known graffiti artist) and Reason (award-winning rapper) will set out to find South African most outspoken and uncontainable talent ranging from dance, graffiti and emceeing.
“Globally, Sprite has played a significant role in the hip-hop space. This year, South African hip-hop communities will be given the opportunity to experience a dynamic and exciting programme by showcasing their talent and standing a chance to win an exclusive hip-hop experience with Talib Kweli,”
says Hlukani Rikhotso, Sprite Brand Manager.
The search will happen in three phases:
The national Sprite Mobile Studio experience: 23 April to 23 June 2012
Rooftop Experience: 14 July to 28 July 2012 (Durban, Johannesburg and Cape Town)
Main Event: 01 September 2012 – Johannesburg.
Participants who are keen can visit the Sprite website at www.spritehiphop.co.za (from Friday, 20 April 2012) for the full Sprite Mobile Studio route schedule.
The top 18 participants, (which is made up of the top six participants in each category of the three genres chosen from the nationwide Sprite Mobile Studio Experience), will battle it out at the rooftop performances which will take place in Durban, Cape Town and Johannesburg.
The Rooftop Experiences forms part of the second phase of the programme where the public will vote for their favourite talent per category. The judges will narrow down the top 18 talents to six finalists, two finalists per category, who will battle it out at the last phase of the programme, which will take place in Johannesburg. The last phase of the programme is the Main Event, where the Sprite Uncontainable Hip-Hop search programme will wrap up. The Main Event will take place in Johannesburg where the six finalists of the Sprite Uncontainable hip-hop dancer, emcee and graffiti artist will perform live on stage with Talib Kweli.
More information about Sprite Uncontainable will be available on www.spritehiphop.co.za from Friday, 20 April 2012.
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