Afro-Pop Star Lira appeared in May 2012 L’Uomo Vogue, in an edition devoted to the “Rebranding of Africa.”
The magazine, which is a male-oriented equivalent of the influential Vogue magazine, featured UN secretary-general Ban Ki-moon on it’s cover, and Lira in a playful photo-shoot in which she dons a smart suit and tries on several brightly coloured hats.
Speaking to TimesLIVE, Lira (real name Lerato Kohl) said she enjoyed the shoot, which is apparent in the two pictures eventually selected.
“I had such a good time shooting, and it was only two pictures for the eventual spread, but it was nice to have fun and not be so serious all the time.”
She was also pleased with the orientation of the article, and the forward looking nature of the questions posed in her interview.
“The questions they asked were the exact questions I like to be asked. They wanted to know where we were as South Africa, and where we were going.
“It was like: ‘You come from a country we know for apartheid, but who are you now and what’s the future looking like?’.”
The issue has been widely acclaimed, with much credit going to editor-in-chief of Vogue Italia Franca Sozzani for focussing on aspects of Africa often ignored in the press.
“I hate the perception that Africa is disease-infested and poor. This was another opportunity to say that my generation is changing all that – we’re educated, ambitious, intelligent and global players,” said Lira.
According to a press release, the edition is devoted to highlighting the “positive side of the African continent.”
In addition to the shoot for L’Uomo Vogue, Lira has also appeared on the covers of UK magazines Promotaand Fab Afriq in the past month.