Africa chose South Africa’s Keagan as the winner of AfricaMagic’s Big Brother StarGame on Sunday, 5 August on DStv Channel 197 and 198 – and rocketed him to superstardom and the massive $300 000 prize after 91 days of 24/7 drama and thrills.
Keagan, Kyle, Lady May, Prezzo, Talia and Wati were all in the running during the final week – but the man from Cape Town won Africa’s hearts and votes. Wati was the first housemate to be evicted on the night, followed by Kyle, Talia, Lady May and, finally, Prezzo. Keagan and Prezzo entered the game on two different sides – Downville and Upville, respectively – on 6 May and kept Africa entertained for 91 days.
The Big Brother StarGame Finale was a celeb-studded affair, kicking off with a special edition of Stargist on DStv channel 197, hosted by Vimbai Mutinhiri and Lawrence Maleka, who interviewed former Big Brother StarGame housemates, fans and business executives such as M-Net Africa managing director, Biola Alabi and Olufemi Ashipa, brand manager Colas: Coca Cola Nigeria.
Stars of Big Brother seasons past were keen onlookers in the live studio audience, alongside VIP’s like Zinzi Mandela. African music superstars also took to the Big Brother stage to take the finale to the next level. Nigerian hip-hop star D’Banj, Ugandan hip-hop powerhouse Navio, South African emcee Khuli Chana, award-winning Ghanaian hip-life king Sarkodie and Nigeria’s Afro-pop star Naeto C all rocked the stage, giving viewers a night they’ll never forget.
Big Brother StarGame dominated TV screens – but also rocked the online space. The show generated over 2 million messages to TV, over 2 million unique online browsers, 128 000 000 page views, over 250 000 Twitter followers and nearly 900 000 Facebook likes.