South Africa’s first independent 24-hour television news service, eNews Channel has changed its name to eNCA with a new mosaic logo depicting the continent of Africa as the independent 24-hour news channel went intercontinental on Monday.
“It’s an exciting time for us,” said Patrick Conroy, the group head of news at the eNCA about the name and image change.
The eNCA, which started broadcasting in the United Kingdom on the Sky pay-TV platform, remains exactly the same but rebranded in terms of its on-air look and logo to make it more distinct as South Africa’s only 24-hour and independent TV news channel.
This comes as the SABC announced it plans to launch its own new 24-hour news channel on DStv at the beginning of September, which MultiChoice is helping to fund.
“We are truly excited at the prospects which this change brings,” said Conroy. “We’re highly motivated, but we’re also quite daunted. It’s a huge responsibility. It’s a daunting but exciting challenge for us.
“The reason for our rebrand is that as the eNews Channel it’s very difficult for the brand to travel internationally. We’re very well known in South Africa, but we’re an unknown entity in North America and Europe.
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